|
Do you have a sinking feeling when it comes time to justify your on-demand marketing decisions and expenditures? In today's business environment, marketers are under tremendous pressure to quantify their return on marketing. That means moving from hunches to systematically testing, analyzing and measuring the results of every marketing campaign – from first contact to close.
Eloqua Conversion SuiteTM delivers on the promise of ‘closed loop marketing' with detailed marketing campaign analytics that gives marketers visibility into the results of every marketing program as prospects flow through your sales cycle. With deep integration with lead generation software, Eloqua 's “first contact to close” reporting allows you to pinpoint those campaigns that have the most impact, so you can focus your efforts and maximize results.
“In addition to generating more qualified sales leads for our organization, Eloqua has helped us build a truly accountable marketing organization. In today’s business environment, this is a critical part of being visible at the executive level. Now we can easily see the impact and results of every campaign, quantifiably and qualitatively. We know where to spend our resources to yield the highest return on our investments. Eloqua has given us an invaluable tool for validating our efforts to the rest of the company."
- Matt Tormollen, Chief Marketing Officer, Pavilion Technologies
|
