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Event and Survey Management
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Are you finding it hard to execute, integrate and rapidly scale your event marketing program?
Marketing events can be a resource-intensive component of the demand generation mix. Almost every event requires the same set of requirements to guarantee high audience registration and attendance.
Eloqua Event and Survey ManagementTM makes executing events – from large-scale tradeshows to intimate webcasts – an exact science. Automate the entire event invitation and registration process in a way that is personalized, professional and repeatable. Use multiple automated invites, reminders and sneak peaks to build audience interest. After the event, distribute automated thank you emails and “see what you missed” alerts for the no shows. Then track activity levels to determine interest and qualification, sort your best prospects from the tire kickers and compel your sale team to action with critical lead information.
"Eloqua has worked diligently with us to develop a customized, high-touch event registration process that allows us to manage nearly 100 events across North America in a centralized, automated system. This has noticeably affected our sales efforts and enabled us to drive more qualified leads into the sales pipeline quicker and more cost-effectively than we've been able to do in years."
- Director of Americas Field Marketing, Sybase
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- Flexible depoyment - integrate with existing or new HTML forms on your website, landing pages or in emails.
- Easy to use - Create and preview event registration forms simply and easily through an interactive interface. Customize the look, feel and branding of your surveys without HTML coding.
- Powerful functionality - add a variety of fields including multi-selects, matrices and multi-field checkboxes. Use validation rules on surveys to ensure that you receive response to essential questions. Use waitlist capabilities to control event size, with modification, cancellation and notification capabilities.
- Improved response - Utilize pre-defined reminders and follow-up action steps to maximize attendance.
- Scalable - Manage multiple session events from a single form – multiple locations, multiple time slots, etc.
- Measurable - Access comprehensive Reportng on events and surveys mapped to contacts.
Turn your event and survey marketing initiatives into an automated lead generation machine.
Request a live demonstration today.
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