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Businesses are increasingly focusing on integrating marketing – specifically demand creation – with the sales funnel because this is where the real battle for customers is being won or lost today. Demand generation is accelerating a revolution in marketing - particularly in business to business sales. The traditional notion of marketing as a brand-building exercise relying on public relations and advertising is giving way to a 'Demand Generation' era focused on measurable revenue creation. Demand Generation requires marketers to embrace process-oriented thinking in the development and management of revenue opportunities, backed by relentless measurement and analysis. That which can be measured can be optimized, repeated and automated.
For marketers tasked with providing a continuous stream of high-quality leads to the sales force, Eloqua provides the leading integrated demand generation software platform for executing, automating and measuring effective business-to-business marketing programs. Eloqua Conversion Suite gives marketing and sales teams unprecedented visibility into prospect behavior, activity and interest throughout the entire sales process. It does this by integrating all the key components of the sales cycle together to create a seamless, automated and measurable process.
Eloqua tightly links all outbound direct marketing activity - including direct mail and email - with trackable Web assets like corporate websites, web forms, and landing pages . It applies event-triggered marketing automation to turn manual tasks into efficient processes. It explicitly ties marketing activity at the top of the sales funnel to sales information commonly found in CRM software like Siebel, Salesforce.com or Microsoft CRM. Eloqua makes marketing - particularly the 'art' of lead generation - a science that can be measured, optimized and understood by the sales organization.
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