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The Marketing Dilemma
Your website is the heart of your campaign management activities. But with multi-channel marketing activities driving prospects to your site, what can you do to build your conversion rates and turn those prospects into customers?
What You Need
You need to leverage your demand generation technology to be able to quickly and easily find out who’s arriving on your landing pages, what they’re looking for and how you can help them find it. You need to build customized website forms that align with your marketing activities and deliver value to your prospects.
The Proven Solution
Eloqua’s new Form Layout Editor lets you build website forms that can be pre-populated with known contact information and deployed in multiple environments – a public web page, a customized micro site or within an HTML email – without IT involvement. Your users can define fields and field types, choose themes to ensure consistency across landing pages and define up to 20 different types of processing steps that will execute upon submission – from sending a prospect follow up email, to alerting a specific salesperson, to adding the prospect to an automated lead nurturing or telesales calling program.
Combining speed and simplicity with power and flexibility, Eloqua’s website forms and landing pages puts your website to work for you.
"Before we began using the Eloqua Conversion Suite, we were unable to track downloads from our Website. Over the prior year, we attributed just 42 leads from the Website. After implementing Eloqua’s solution, we generated more than 200 sales leads from our Website alone in just four months – an increase of more than 1,400 percent.”
- Jordan Weiss, Marketing Communications Manager, Pavilion Technologies. Read the case study.
Key Benefits
- Increase speed of deployment, with easy creation of customizable form layouts using a WYSIWYG (“What You See is What You Get”) editor
- Increase conversion rates with pre-population of forms
- Reduce cost per conversion – no need for IT staff or HTML coding experience
- Improve prospect experience with consistent form layout and response
Want to Learn More?
For a personalized demonstration of how Eloqua’s new Form Layout Editor can improve your marketing automation, request a live demonstration today.
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