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Use the industry's most sophisticated event-triggered marketing automation software to accelerate your multi-channel campaigns.
Eloqua marketing automation delivers the right message at the right time
to your best prospects. Trigger customized outbound communication over any
marketing channel based on prospect
Active ProfileTM demographics and behavior changes. With our intuitive
graphical workflow editor, you can ‘set and forget’ sophisticated programs
for managing product trial downloads, cross-sell and up-sell campaigns, and
complex nurturing programs. Automated lead scoring and lead distribution
sends the most qualified best sales leads to the right reps to call and
close; automated cross-sell and upsell programs activate based on renewal contract
dates. All are possible with the powerful logic and control of
Eloqua's marketing automation solution.
- Develop multi-step, multi-media campaigns - email, web, telesales, direct mail, using
Eloqua's intuitive and graphical workflow engine
- Use workflow logic to evaluate lead quality, create lead score. Take specific action based on score.
- Trigger actions using decision rules based on time delays and complex scheduling; contact data values and comparisons; marketing response and website activity data; percentage based routing; manual agent intervention; or complex contact ownership assignment and updates.
- Transfer a qualified lead directly to sales with Eloqua
real-time SFA/CRM Integration.
For a personalized demonstration of Eloqua
marketing automation, request a live demonstration today.
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