Products

Eloqua Hypersites^TM are the most sophisticated microsite technology available for engaging your prospects in a personalized, relevant dialogue. Hypersites allow marketers to deliver the right message to each prospect - based on information you already have about them, to improve response rates. Leverage knowledge in your marketing database to create adaptive websites, dynamic landing pages and portals. Use sophisticated rules to address your visitors uniquely according to their company, industry, job title, geography - even based on their prior marketing response or website visits with Eloqua Activity-Driven Content^TM. Welcome visitors by name, in their own language, with specific information that demonstrates your understanding of their needs.

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Eloqua Hypersites^TM increase conversion and response rates.

• Dynamic content management to connect content with profile information (title, company size, industry) and activity (Activity-Driven Content).
  
• Use personalized URLs to drive higher response rates (200% to 300% increase from current rates) and track direct mail campaigns.
  
• Dynamically swap Web content based on contact data or marketing response data - like prior email communications, search terms, page visits or form submissions.
  
• Deploy powerful web technologies without IT involvement.
  
• Use real-time web analytics to track response rates, lead source, clickstream, downloads and registrations.

See how a personalized Eloqua Hypersite^TM with dynamic landing pages can accelerate your next campaign. Request a live demonstration today.