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Eloqua's deep CRM integration helps get sales and marketing teams on the same page by coordinating sales activities with marketing campaigns so these two functions can work together productively. Using real-time synchronization of marketing data with sales contact and pipeline information, Eloqua shows sales reps exactly how marketing campaigns are influencing their deals - right down to their prospect's email or direct mail response, website visits, downloads and registrations. This transparency increases marketing credibility and organizational effectiveness, closes the traditional 'gap' that exists between these teams and improves overall accountability. Marketers know which campaigns have been effective in delivering quality leads to sales; Sales recognizes marketing's impact on pipeline.

Eloqua CRM Integration^TM gets sales and marketing on the same page, with the same information, at the same time.

• Continuously log email marketing events to a contact record’s activity history like emails sent, opened, clicked thru, unsubscribes.
• Log all website visits and clickstream, including form submissions and chat sessions.
• Sales teams can add prospects to automated nurturing campaigns from their CRM environment.
• Link campaign data to pipeline and revenue for complete first contact to close reporting.
• Campaign-level tracking and reporting within the CRM application;
• De-duplication of prospect information sent to the CRM application;
• Real-time synchronization of marketing data with your CRM application;
• Specific integration capabilities depend on your needs: talk to us.

For a discussion on Eloqua's powerful integration with leading CRM systems including Microsoft Dynamics CRM, salesforce.com, SalesLogix, Salesnet, and Siebel CRM OnDemand, please contact Eloqua.