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Tracking customer activity, behavior and interest has
become the lynchpin to effective marketing and effective selling.
Eloqua applications provide unprecedented visibility into customer behavior
using Active Profile technology. Eloqua Active ProfilesTM are real time, comprehensive
views of your marketing targets any individual who has been on your website,
was sent or received your campaign material, was on an acquired list, or talked
to a sales rep. Eloqua automatically creates and manages Eloqua Active ProfilesTM,
helping marketers better understand which specific events trigger desired customer behavior be it a visitor's
Google search, clickstream, downloads, number of visits, time spent on pages or other relevant indicators.
Eloqua Active ProfilesTM are available to sales teams through Eloqua's real-time
SFA/CRM integration. Eloqua Active ProfilesTM form
the basis of Eloqua's comprehensive reporting and analytics.
For us demand creation is a carefully constructed process that is strategically tied to corporate revenue goals. Eloqua helps us manage this process by providing an incredible set of data management tools that allow us to assemble, manage, and analyze lead and activity data. Eloqua is a must for any Marketing organization that is serious about demand generation.
- Ken Evans, Senior Marketing Manager, Endeca Technologies
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