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Eloqua Webinars

Marketing Best Practices: Measure and Decode Your Prospects' Online Behavior

The Internet has made a profound change in the way you and your prospects do business. Your buyers are going to the Web to research you—and your competitors—making it more challenging to maintain your competitive advantage.

But, for savvy companies, the way their customers behave online is a rich, rarely tapped source of valuable prospect information. When you capture and interpret this new digital body language, you can improve sales speed and effectiveness, establish stronger relationships with your prospects and transform marketing into an integral sales process partner.

Key Speakers:

Laura Ramos , Vice President, Principal Analyst, Forrester.
Thor Johnson, SVP Marketing, Eloqua.
Moderated by:

Rob Solomon, Founder and CEO, Bulldog Solutions.


Live Webinar on Feb 6, 2008

How to make marketing matter to your CEO

Marketing is the engine of every enterprise, responsible for communicating with consumers and connecting them with the products they need. Yet in many organizations, marketing is underutilized, underfunded, and unable to make its full contribution to the company.

Join us for this web conference and get valuable tips on how to elevate marketing's influence and stature in your organization.

Key Speakers:

Roy Young, President of MarketingProfs and author of the award-winning book "Marketing Champions".
Thor Johnson, SVP Marketing, Eloqua.


Recorded on Oct 25, 2007

Marketing ROI for lead generation

Measuring the financial impact of lead generation marketing is challenging based on the dependency on Sales for appropriate follow-up, the questions of which touchpoint was responsible for generating the lead, and then debating with Sales over who deserves credit.

Too often, marketing measurements are driven by lead volume, without critical insight into lead quality and value. Jim Lenskold, president and founder of the Lenskold Group and author of the award-winning book “Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability,” will show how a well-structured marketing ROI framework can resolve many of these issues.

Key Speakers:

Jim Lenskold, founder of Lenskold Inc and author of "Marketing ROI"
Thor Johnson, SVP Marketing, Eloqua.


Recorded on July 12, 2007

Reduce the heat on the Marketing Pressure Cooker

Building a strong foundation for your lead generation program means understanding how to create leads, nurture those contacts and create a dialogue and building trust to develop contacts into customers.

Join us for this web conference, where Thomas Myer will show you how tofocus on the key elements of lead generation programs and tips on how to implement each one, as well as realistic expectations regarding when to anticipate results from each opportunity.

Key Speakers:

Thomas Myers, founder of Triple Dog Dare Media and author of "Lead Generation for the web"
Steve Gershik, Director of Marketing Innovation at Eloqua, responsible for evangelizing best practices in marketing in general and demand generation.


Recorded on May 9, 2007

Marketing Metrics - Learn from the Masters

Today’s marketing metrics have more breadth, depth and power than ever before. The key is knowing how to use them to your advantage.

Join us for this web conference, where two leaders in the field of marketing metric research and consulting - Paul Farris and Phillip Pfeifer - will show you how to use metrics to differentiate yourself in a challenging environment.

Key Speakers:

Paul Farris and Phil Pfeifer, co-authors of "50+ Metrics Every Executive Should Master"
Thor Johnson, SVP Marketing, Eloqua


Recorded on March 14, 2007

Marketing by the dashboard light: Practical strategies for optimizing your marketing results with dashboards

Whether your company already owns a marketing dashboard or you’re just in the planning stages, this webcast will help you understand how marketers can better use metrics and dashboards to gain insight into marketing effectiveness.

Key Speakers:

Patrick Lapointe, CEO, MarketingNPV
Thor Johnson, SVP Marketing, Eloqua


Recorded on January 18, 2007

Extreme Marketing: Strategies and Tactics for Marketing that Sells

During this webcast, you will learn:

• A methodology for marketing that sells
• Why Extreme Marketing delivers extreme results
• The Flexible, Asymmetric Market Assault
• How to reverse-engineer your marketing plan starting with the sales team
• What sales really needs from marketing

The Payback For Lead Generation Optimization

What you will learn:

• The value of investing in optimizing lead generation programs
• Key sales performance metrics of companies who are excelling at this aspect of sales and marketing
• Why these improvements are occurring and the impact this can have on your company’s performance
• You will also find out how one company has developed a closed loop demand generation process that yielded a 200% increase in sales opportunities in six months and will discuss how lead generation optimizers drive dramatic improvements in sales effectiveness, win rates and sales cycle acceleration.

Measuring for Success: Marketing Accountability 2.0

Developing an accountable, metric-driven organization can help secure marketing as a key player in the board room, enhance your credibility, and focus your efforts and resources to maximize campaign effectiveness. Learn how to measure, share and increase marketing’s revenue impact and ROI by joining this panel of experts:

George Hu, VP-marketing and strategy, Salesforce.com
Pedro LaBoy, COO-senior partner, Tocquigny
Thor Johnson, SVP Marketing, Eloqua

Recorded on: Thursday, July 13, 2006 2 PM EDT/11 AM PDT

6 Proven Tactics to Fast-track B2G Sales.

Speakers: Mark Amtower, author of Government Marketing Best Practices and the Amtower Report, and Mark Organ, CEO of Eloqua Corporation.

Doing More With Less - 5 Critical Tactics for Maximizing Effectiveness in B2B Marketing.

Speakers: Thor Johnson, SVP Marketing, Eloqua Corporation.

6 Key Dimensions to High Performance Marketing.

Speakers: Dr. Naras Eechambadi, renowned author, speaker, CRMGuru and CEO of Quaero Corporation, along with Mark Organ, CEO, Eloqua Corporation.

8 Critical Success Factors in B2B Lead Generation.

Speakers: Brian J. Carroll, award-winning B2B Lead Generation blogger and guru, and Mark Organ, CEO, Eloqua Corporation.

Third-Party Webinars

Best Practices in Demand Generation: 8 Critical Success Factors in B2B Lead Generation

Featuring Brian Carroll, author of Lead Generation for the Complex Sale.

Duration: approx 60 minutes

On average, 80% of marketing generated leads are either lost, ignored or disguarded. The goal of this presentation is to provide a comprehensive look at the critical success factors in lead generation that will enable you to be more effective.

During this presentation you will learn:

• How to optimize demand management activities in your current marketing strategy.
• Actionable strategies you can use develop and grow customer relationships.
• The 8 critical success factors that will dramatically improve your current demand generation activities.

The Accountability Opportunity: A marketer’s strategy for getting into the boardroom

Featuring Thor Johnson, SVP Marketing at Eloqua.

Duration: approx 60 minutes

If marketers want to get into the boardroom and influence corporate strategy, they need to adopt the language of sales, finance and production, quantifying their value in terms familiar to the other corporate executives, like increased revenue, market share, customer loyalty and return on investment.

In this webcast, Thor Johnson will discuss three winning strategies that successful marketers are using to get to this "marketing nirvana".

Lead Generation Repeatability and Predictability: No Longer a Lofty Idea

Featuring Thor Johnson, SVP Marketing at Eloqua.

Duration: approx 60 minutes

In this webcast, you will gain actionable insights into mapping your funnel, applying the "theory of constraints", establishing multiple levels of leads, aligning marketing and sales, focusing on lead development, not just lead generation, and more.

Turning Marketing and Sales into a State-of-the Art Customer Acquisition Factory

Featuring Bob Schmonsees, author of Escaping the Black Hole and Mark Organ, CEO of Eloqua.

Duration: approx 60 minutes

In this webcast, you will hear from two thought leaders on increasing marketing and sales effectiveness. Both agree that marketing is at a crossroads of relevance when it comes to demonstrating a tangible impact on revenue-generating activities. And they each offer specific and useful ideas for helping you take the right path.

Marketing Effectiveness Summit

A Seminar on Improving Demand Generation

San Francisco : January 22-23, 2008
Austin : March 4-5, 2008
Boston : April 22-23, 2008
London : June 10-11, 2008
San Francisco : July 15-16, 2008
Chicago : August 26-27, 2008
Toronto : September 16-17, 2008
Singapore : September 16-17, 2008

The Marketing Effectiveness Summit is a boot camp for marketing professionals at B-to-B companies. The two day agenda covers all aspects of marketing to optimize demand generation. Individual Action Plans are developed on each discussion topic during the workshop, providing both strategic and implementation guidance to you and your organization, so you can quickly apply what you’ve learned to your marketing initiatives.

Participants are taught the Marketing Maturity Model, a framework for managing and optimizing marketing processes tied to revenue. This model evaluates and measures the maturity of a marketing organization's demand generation processes. Companies are scored on the Marketing Effectiveness Quotient, where their marketing performance is benchmarked against their peers, and a value assessment is made on the relative impact of improving marketing processes within their organization.

Go to summit.eloqua.com to learn more and register.

Online Marketing Summit

Steve Gershik, Director of Marketing Innovation at Eloqua will be a speaker at the first Online Marketing Summit (OMS) of 2008. The OMS brings together the best minds in Corporate Marketing (many Fortune 1000) from around the country. Leading educators in Online Marketing will facilitate a world-class education of best practices in Interactive Marketing.

MarketingSherpa Email Summit and Expo 2008